Back in January 2024 I put up a post relating to ‘shrinkflation’, the popular practice of making products smaller yet charging the same price for them but get this – there’s a new sheriff in town making BIG changes.
Living in a consumerist economy where you’re encouraged to buy, buy, buy means that retailers have to continually come up with cunning ways to part us from our cash. And the latest trend appears to be quite the opposite of ‘shrinkflation’ because instead of giving you less, you’re going to be paying lots more for a whole host of unnecessary bells and whistles or larger sizing.
This all became abundantly clear during the Easter break when I was searching for buns and eggs. Something strange going on here I thought as I perused supermarket shelves.
For example, let’s take the good old hot cross bun. For the past couple of years, I’ve noticed that boring old hot cross buns have been transitioning from what essentially was a simple currant brioche into a stylised poshed up tea-cake baked in a myriad of funky flavours.
Ugh! Why can’t they just leave these things alone? If it ain’t broke, don’t fix it!
I don’t want chicken tikka/bubble gum flavoured buns costing £2 plus for a pack of four, I just want the old-fashioned variety to slot into the toaster then slather in butter for breakfast. I recall a few years ago, these currant buns could be bought in packs of six costing a quid now the price has doubled and so has the flavour profile.
And eggs. Don’t get me started on these as that’s a whole new ball game too. Why charge consumers a couple of quid for a plain one filled with a few smarties when for the price of a king’s ransom, you can flog them a ‘luxury’ egg the size of a watermelon in expensive looking packaging? The goose that laid these golden eggs allegedly made of ‘chocolate’ but with less cocoa in them than a bourbon biscuit is certainly fleecing its nest from gullibility.
Buns or chocolate eggs are not the only products being upsized in a bid to part us from our wonga because the eagle has also landed in the laundry basket in the form of Ariel’s Big One. Big mess? Big money. Why stick one ordinary sized pod into your washing machine when for a lot more cash, you could just pop in a bigger one costing double? Guaranteed to clean out mud, grass stains and your wallet all in one easy flick of the wrist.
Weirdly all this tinkering about in the detergent world has annoyed me so much that I’ve reverted back to good old fashioned wash powders. One scoop in the drawer, job’s a good ‘un. No fuss, no additional scent boosters, big ones or sickly-smelling glopping liquids that can be used at lower temperatures. Much more cost effective, less polluting/plastics so environmentally better.
I’m not convinced that washing dirty clothes in temperatures no warmer than a tepid cuppa is going to shift stubborn stains or germs. It’s a jolly hot soaking for the other half’s stinky socks, crusty smalls or sweaty bed sheets.
Super scrimpers beware of these artifices designed to trick you in buying stuff that doesn’t provide value for money. I stopped buying Easter eggs years ago, preferring instead to purchase chocolate bars costing the same but weighing more. Hot cross buns freeze well so buy when on a yellow-ticket price reduction then stick in the freezer until the Easter weekend.
And eggs. Don’t get me started on these as that’s a whole new ball game too. Why charge consumers a couple of quid for a plain one filled with a few smarties when for the price of a king’s ransom, you can flog them a ‘luxury’ egg the size of a watermelon in expensive looking packaging? The goose that laid these golden eggs allegedly made of ‘chocolate’ but with less cocoa in them than a bourbon biscuit is certainly fleecing its nest from gullibility.
Buns or chocolate eggs are not the only products being upsized in a bid to part us from our wonga because the eagle has also landed in the laundry basket in the form of Ariel’s Big One. Big mess? Big money. Why stick one ordinary sized pod into your washing machine when for a lot more cash, you could just pop in a bigger one costing double? Guaranteed to clean out mud, grass stains and your wallet all in one easy flick of the wrist.
Weirdly all this tinkering about in the detergent world has annoyed me so much that I’ve reverted back to good old fashioned wash powders. One scoop in the drawer, job’s a good ‘un. No fuss, no additional scent boosters, big ones or sickly-smelling glopping liquids that can be used at lower temperatures. Much more cost effective, less polluting/plastics so environmentally better.
I’m not convinced that washing dirty clothes in temperatures no warmer than a tepid cuppa is going to shift stubborn stains or germs. It’s a jolly hot soaking for the other half’s stinky socks, crusty smalls or sweaty bed sheets.
Super scrimpers beware of these artifices designed to trick you in buying stuff that doesn’t provide value for money. I stopped buying Easter eggs years ago, preferring instead to purchase chocolate bars costing the same but weighing more. Hot cross buns freeze well so buy when on a yellow-ticket price reduction then stick in the freezer until the Easter weekend.
And a bit like Christmas, it's sometimes best to defer your Easter celebrations until after the actual event because most shops sell any leftover chocolate eggs at reduced prices so you get more for your money.
Remember, big is not always beautiful. Big can encourage wastage. Bells and whistles will cost more but won’t always be better. Buy only what you can afford and always look out for those pennies.
Remember, big is not always beautiful. Big can encourage wastage. Bells and whistles will cost more but won’t always be better. Buy only what you can afford and always look out for those pennies.